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mmajacked's News / Health - Fighters Only Magazine signs global deal with Time
Fighters Only Magazine signs global deal with Time
By:
mmajacked
On:
4/19/2010 10:47 PM
Posted To: MMAJacked
The World’s leading Mixed Martial Arts magazine to be distributed by the World’s largest Media Conglomerate.
New York, NY (USA) – Fighters Only Magazine, the world’s biggest Mixed Martial Arts magazine, is set to dramatically expand its readership by signing an exclusive distribution deal with media powerhouse Time Warner. The partnership will allow Fighters Only to be represented at retail by a major force within the publishing industry. Time Warner Retail currently handles such titles as People Magazine, Sports Illustrated, Fortune and Time Magazine.
"We have found our home in Time Warner, alongside some of the biggest and best known magazines in the world” said Rob Hewitt President and CEO. “Fighters Only will benefit greatly from a powerful partner who will be able to fast track our publication into the hands of MMA fans everywhere by making sure it is seen and available for sale where others are not. Gone are the days we when had to batter down doors of retailers to get them to accept our product and its subject matter. This partnership is arguably one of the defining moments of our company’s history to date and will give us the ability to spread the word of MMA to a far greater audience."
Dale Oehler, Senior Vice President of Time Warner Retail said, “Fighters Only is a quality publication of the highest standards and MMA is a sport on the ascendancy. Time Warner Retail is both proud and excited to enter into the combat sports arena with a company so dedicated to its product and more so the sport it represents. The passion of the Publisher has been infectious, so much so that our whole team are now fans of MMA! ”
The UK edition of Fighters Only will be represented by Marketforce, the country’s leading magazine distributor and sister company of Time Warner Retail in the US. “It was clear to us from the start that Fighters Only has tremendous potential” say Nicki Roberts, Client Services Director. “Its growth in circulation over recent years and its dominance of its sector is very impressive but we intend to expand upon its current reach and help the product achieve the status of being one of the biggest sporting titles in the World.”
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